A scandal has erupted in Dnipro over a controversial Russian sign, sparking significant public outcry and debate in the community.

A scandal has erupted in Dnipro over a store sign. The controversy centers around a location in the city’s central area that sells alcohol, named "Liqueur." The store's sign is displayed in Russian. The issue began with a post by Nataliya Rekunenko on Facebook, where she expressed her outrage at the presence of a store with what she deemed a "Moscow" name in the heart of Dnipro. This was reported by "Vidomo."

The chief artist of Dnipro, Sergey Belopolsky, commented on the situation, explaining that according to Ukrainian law, advertising must be in the state language. However, this rule does not apply to intellectual property, such as trademarks.

Since trademarks are registered in the language of the owner's choice, their use in commercial activities, regardless of the language, is legal. Belopolsky stated that this explains why foreign brand names, like McDonald’s, can be found in Ukraine written in English, and why there is no requirement for mandatory translation into Ukrainian.

This clarification is based on international norms for intellectual property protection and national legislation in Ukraine regarding this matter.

Nataliya Rekunenko noted that despite the legal justification for using the store’s Russian name, the final decision rests with the residents of Dnipro. She emphasized that the store's continued existence depends on whether ordinary Ukrainians choose to shop there.

Earlier, we reported that in Dnipro, the Amur-Nizhnedneprovsky district and another 19 toponyms will receive their former names